FOURTHMAN Communications and Lawrence Fournier have more than 15 years experience working with start-ups to large B2B enterprise technology companies on projects that include:
Partner Marketing – Develop and deploy partner programs, support partner success with enablement Webinars, deploying partner resource portals, producing monthly newsletters, developing partner and customer success stories.
Marketing Communications – Lead projects for integrated global branding, messaging, positioning, PR, and value propositions for start-ups and public companies. Plan and drive company/product launches, newsletters, blogs and social media.
Demand Generation Campaigns – Create and manage integrated demand generation campaigns including messaging, asset creation and offers using email, social media and Web marketing. Work hands-on with Salesforce.com, the Eloqua marketing automation platform and more.