FOURTHMAN
Communications and Lawrence
Fournier have more than 15 years experience working with start-ups to large
B2B enterprise technology companies on projects that include:
Partner
Marketing – Develop and deploy partner programs, support partner success
with enablement Webinars, deploying partner resource portals, producing monthly
newsletters, developing partner and customer success stories.
Marketing
Communications – Lead projects for integrated global branding, messaging,
positioning, PR, and value propositions for start-ups and public companies.
Plan and drive company/product launches, newsletters, blogs and social media.
Demand
Generation Campaigns – Create and manage integrated demand generation
campaigns including messaging, asset creation and offers using email, social
media and Web marketing. Work hands-on
with Salesforce.com, the Eloqua marketing automation platform and more.
For more information about starting, integrating and improving your partner or marketing programs, contact Larry Fournier on LinkedIn or by email at: fourthman@usa.com.
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