If you think of demand generation as a single isolated event – stop it. Your customers, partners and prospects interact with your company in many ways using multiple channels.
Once you do the audit, you may be able to identify one key idea about your company or products that you can leverage over and over in all your customer, partner and prospect communications. Think of all the ways you can build your brand and convey a key message:
- In eMail Campaigns and in eMail signatures
- On your Website and landing pages
- In Social Media and on Blogs
- Newsletters, online events, PR and more